When we think about games, we often see them as a complete unit comprised of many parts. But from a product creation perspective, you want to explore ALL the components as individual types of content...the board (if there is one), the art, the components (dice, meeple, spinners, etc.), the cards, the game mechanics...you get the idea. Each of those individual elements holds within it the possibility of NEW products! If you think about it, most new games are simply variations of the SAME components!
How many ways can you use dice? A checkerboard? The checkers themselves? On and on it goes.
That said, there are also many amazing ways we can reinvent classic games
from the Public Domain into modern-day versions, but the game mechanics and ideas behind those games can be used to create NEW games that will be familiar, yet fresh and new as well!
Of course, there are also MANY other ways to create parallel products from game content that people will love: